About this episode

Matt and Michael discuss the challenges of transitioning marketing in-house, managing rapid product demand, and the state of the B2B SaaS industry.

Matt opens with a gut punch: his agency account manager — the person carrying the entire team for two years — is leaving, and the contract runs through November. He's weighing a settlement negotiation, bringing marketing in-house, or both, and Michael doesn't hesitate with his position: for niche B2B manufacturing, agencies that can't tell a vise from a clamp aren't worth the training cost. It's the second person that day to tell Matt the same thing, and he's starting to listen. Michael is running on fumes. The proposal generation tool is done — three to four hours down to ten minutes — and Gim Command is humming, but CoolantClear demand has completely outrun supply, and the mental load of managing a product growing that fast while hiring two assembly techs, finishing the configurator rollout, and trying not to burn out is taking a visible toll. The configurator suite is now complete across TumbleBlast, CoolantClear, and grippers — all with email capture built in and targeted drip campaigns being built behind each one. Engineering covers Develop's largest group orientation in company history — electrical and mechanical engineers starting the same week — and an onboarding process…

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