Two Biggest Deals Ever, CoolantClear Rev 2 & the Flywheel Finally Kicking In

About this episode

Michael discusses recent business growth and product launches while Matt navigates financial planning for significant projects.

Michael opens with something he hasn't been able to say in a while — things are calming down. Passive revenue is growing, repeat customers are showing up, and he's starting to feel less like the linchpin of every transaction. Matt, meanwhile, is deep in financial planning for a line of credit renewal that has to account for two of the largest projects in Develop's history landing back to back in 90 days, with multi-million dollar material procurement timelines to match. On the sales side, Develop closes one of its biggest deals to date — booked for Q3 to fit existing capacity — while Michael sells through his entire CoolantClear inventory and launches Rev 2 with domestic machining, an integrated solenoid, and a redesign that expands compatibility to Brother machines. The Spindle Storm billet chip fan is also weeks from launch at $129, going head to head with a $400 competitor. Matt credits Claude and connected HubSpot and QuickBooks data for building his most thorough bank model yet. Engineering covers Develop's full mechanical team locked on the complex case packing machine through Q2, a FANUC training week for team members, and a growing facility question — add 12,000 square…

People in this episode

Host: Michael

Topics covered

• business growth
• financial planning
• sales deals
• product launch
• AI optimization
• manufacturing challenges

Keywords

• passive revenue
• multi-million dollar projects
• CoolantClear Rev 2
• sales
• bank model
• AI-driven ad optimization
• manufacturing
• capacity planning

Mentioned in this episode

Organizations: Develop, HubSpot, QuickBooks, FANUC

Products: CoolantClear, Spindle Storm

Places: Brother

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