They Said No… Now Universities Are Using It

They Said No… Now Universities Are Using It

From The Mark Haney Podcast by The Mark Haney Podcast

March 18, 2026 · 33 min

About this episode

Mathew Magno discusses how his startup Japa is revolutionizing parking management for cities and universities using smart technology.

They told him it couldn’t be done… but Mathew Magno built a company that’s transforming how cities, universities, and hospitals manage parking. In this episode, the Co-Founder and CEO of Japa shares how his frustration with spending 20–30 minutes searching for parking turned into a smart parking startup now used by major institutions like UCLA and UC Berkeley—and expanding across the United States. Japa is redefining parking with real-time data, sensors, and AI-powered insights that help drivers find parking faster and help organizations optimize their parking infrastructure. In some cases, Japa has helped cities avoid tens of millions of dollars in new parking construction costs—while helping people park up to 50% faster. If you’re interested in startups, smart cities, AI, or building a company from scratch, this conversation breaks down what it really takes to go from idea to national scale. In this episode, we cover: • How Japa uses smart parking technology, sensors, and real-time data • The true cost of building parking (up to $40,000–$50,000 per space in California) • How cities and universities optimize parking without building more structures • What it takes to scale a…

People in this episode

Host: Mark Haney

Guest: Mathew Magno

Topics covered

  • smart parking
  • entrepreneurship
  • AI
  • startups
  • urban management

Keywords

  • parking
  • smart cities
  • real-time data
  • AI insights
  • startup scaling

Mentioned in this episode

Organizations: Japa, UCLA, UC Berkeley

Places: California

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