How to Lead AI Transformation Across an Enterprise Marketing Team

About this episode

Chloe Tambe discusses leading AI adoption across enterprise marketing teams with Aby Varma.

Chloe Tambe, Director of AI Transformation for Marketing at HubSpot, joins Aby Varma, host of the Marketing AI Sparkcast and Founder of Spark Novus, a strategy, implementation and training firm that enables marketing teams to unlock AI for impact, to discuss leading AI adoption across enterprise marketing teams. They discuss how to enable teams, address resistance, and embed AI into daily workflows through a human-centered approach.

People in this episode

Host: Aby Varma

Guest: Chloe Tambe

Topics covered

• AI transformation
• marketing teams
• human-centered approach
• AI adoption
• enterprise marketing

Keywords

• AI transformation
• marketing
• HubSpot
• enterprise
• workflows
• human-centered

Mentioned in this episode

Organizations: HubSpot, Spark Novus

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