How to Lead AI Transformation Across an Enterprise Marketing Team
About this episode
Chloe Tambe discusses leading AI adoption across enterprise marketing teams with Aby Varma.
Chloe Tambe, Director of AI Transformation for Marketing at HubSpot, joins Aby Varma, host of The Marketing AI Sparkcast and Founder of Spark Novus, a strategy, implementation, and training firm that helps marketing teams unlock the impact of AI. Together, they discuss how to lead AI adoption across enterprise marketing teams by enabling teams, addressing resistance, and embedding AI into daily workflows through a human-centered approach.
People in this episode
Host: Aby Varma
Guest: Chloe Tambe
Topics covered
- AI transformation
- marketing teams
- human-centered approach
- AI adoption
- enterprise marketing
Mentioned in this episode
Organizations: HubSpot, Spark Novus
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