Salesforce Summer Updates, Partner Tools and AI Workarounds
About this episode
Hannah and Mike discuss the latest trends in partner marketing automation, Salesforce's Summer '25 release, and innovative AI integration methods.
In this episode of the Marketing Automation Moment Podcast, Hannah and Mike explore the latest trends in partner marketing automation platforms, featuring insights from Forrester’s recent report. They also break down Salesforce’s Summer ’25 release and what it means for marketers. The conversation continues with Microsoft’s new email marketing restrictions, DotDigital’s surprising rise in email volume, and growing SMS engagement across global markets. Plus, they share a clever way to integrate AI, even if your platform doesn’t support it. About Napier Napier is a PR-lead, full service marketing agency that specialises in the B2B technology sector. We work closely with our clients to build campaigns, focusing on achieving results that have a significant positive impact on their businesses and which, above all, ensure maximum return on their investment. About Mike Maynard Mike is the Managing Director/CEO of Napier, a PR and marketing agency for B2B technology companies. A self-confessed geek who loves talking about technology, he believes that combining the measurement, accountability and innovation that he learnt as an engineer with a passion for communicating ensures Napier…
More episodes of The Marketing Automation Moment Podcast
- Caution and Innovation: AI in Modern MarTech Stacks
- Navigating the AI Gold Rush: Insights on Marketing Automation in 2026
- The Next Phase of Marketing Automation: Lessons from Dreamforce and HubSpot
- Why AI Won’t Do It All, Adobe’s AI Agents & Dreamforce
- The Real ROI of AI Agents, Quizzes & Strategic Thinking
- Why AI Falls Short on Strategy and What Marketers Miss About Customer Journeys
Explore listener stats, chart rankings, contacts and more on the The Marketing Automation Moment Podcast podcast page.