First or Fast Follower? 3 AI-Era Rules for Marketers

First or Fast Follower? 3 AI-Era Rules for Marketers

February 23, 2026 · 34 min · Season 13 · Episode 4

About this episode

Mark Schaefer discusses the importance of being a first mover versus a fast follower in the AI era and outlines three critical rules for marketers.

Should you be first or a fast follower? Digital pioneer Mark Schaefer breaks down 3 critical rules for marketers navigating AI and discusses why the 85% solution isn't good enough.

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