Your Brand's Soul Isn't Dead, It Just Needs AI Done Right | Tatyana Kanzaveli
About this episode
The episode discusses the challenges of content creation in marketing and the importance of preserving brand voice while leveraging AI.
A few weeks ago, I was talking with a marketing leader who summed up the challenge facing most teams in a single sentence: "We need to create three times more content with the same number of people." I suspect that sounds familiar. Every platform wants more. LinkedIn wants consistency. Short-form video is consuming marketing calendars. Leadership wants greater visibility. Customers expect faster responses. Somehow, all of that has landed on teams that aren't dramatically larger than they were a year ago. So marketers do what marketers always do. They look for leverage. Right now, that leverage is AI. The problem is that many teams discover the downside almost immediately. The content gets produced faster, but it starts sounding generic. The personality fades. The perspective that made people pay attention in the first place gets lost somewhere between prompt number three and post number thirty. That's why I enjoyed my conversation this week with Tatyana Kanzaveli, founder of SocialBrilliance.ai. What interested me wasn't another promise to generate more content. We've all seen enough of those. What interested me was her focus on preserving voice. Because I don't think marketers…
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