About this episode

Ilise Benun discusses Allegra Goodman's book chapter '$' which explores the fear of discussing money and client dynamics.

I just love Allegra Goodman's new book, "This Is Not About Us." In it, there's a chapter called "$" which is all about you – your dread of talking money and your fantasies about being ghosted by clients. So I just had to comment on this story — and read a few excerpts aloud. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

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