Are You Measuring These Email Metrics? | Bathroom Break #116
About this episode
Daniel discusses the importance of measuring the right email metrics and tracking intent signals to improve marketing effectiveness.
Most of what you're measuring in email Marketing is noise, and the signals that actually predict pipeline are hiding in places you're probably not even looking. Daniel breaks down why every email needs a honeypot link, an invisible link that only bots click, so you can strip out fake engagement before you ever look at your real numbers. He also makes the case for tracking every CTA separately, since the people who click a button at the bottom of an email are reading more of it and often move faster to pipeline than people who click the first thing at the top. He also talks about using AI to track reply rates and pull specific language out of replies to build first party data, and points out that replies quietly boost your email deliverability too. Jay adds a list of intent signals most teams ignore completely: an emoji reaction during a webinar, any interaction with a chatbot no matter what someone types, and more than 10 seconds spent on a pricing page. He says shoppers who click a bottom CTA show a noticeably higher lifetime value, and that these small, easy to miss actions should put someone on a VIP list because they predict who actually buys faster than a standard open or…
More episodes of The Marketing Millennials
- Subject Line Tips That Are Working | Bathroom Break #117
- How to Use AI Without Sounding Like Everyone Else, with Phil Treagus-Evans, CEO & Co-Founder at Giraffe Social | Ep. 433
- When NOT to Market Your Brand, with Paul Reiss, Founder of Protein Pints | Ep. 432
- What Type of Content Works on Linkedin, with Alex Rynne, Senior Content Marketing Manager at LinkedIn
- How Brands Can Break Through in the Age of AI with Kelly Cheng, CMO at Goldcast | Ep 431
- A Marketing Metric You Need To Track | Bathroom Break #115
Explore listener stats, chart rankings, contacts and more on the The Marketing Millennials podcast page.