About this episode

Martha Stewart interviews PepsiCo's Mark Kirkham about the high stakes of Super Bowl advertising and its cultural impact.

What makes a brand spend $8–10 million for 30 seconds of airtime? Martha sits down with PepsiCo Beverage CMO Mark Kirkham to reveal how Super Bowl ads are conceived, measured, and transformed into cultural moments that last far beyond game day. See omnystudio.com/listener for privacy information.

People in this episode

Host: Martha Stewart

Guest: Mark Kirkham

Topics covered

• Super Bowl advertising
• brand strategy
• cultural moments
• marketing
• PepsiCo

Keywords

• Super Bowl
• advertising
• PepsiCo
• Mark Kirkham
• brand spending
• cultural moments
• marketing strategy

Mentioned in this episode

Organizations: PepsiCo

More episodes of The Martha Stewart Podcast

• World Cup Fever with Truman Stewart · June 8, 2026 · 33 min
• Martha Stewart on The Roommates Show with Jalen Brunson and Josh Hart from the New York Knicks · June 5, 2026 · 1h 2m
• How to Negotiate Your Worth with Mika Brzezinski · April 15, 2026 · 42 min
• The Golden Age of Entrepreneurship with Shopify President Harley Finkelstein · April 2, 2026 · 48 min
• Martha Stewart on The Roommates Show with Jalen Brunson and Josh Hart · March 27, 2026 · 1h 2m
• An Olympic Figure Skating Cheat Sheet with Johnny Weir · February 11, 2026 · 45 min

Explore listener stats, chart rankings, contacts and more on the The Martha Stewart Podcast podcast page.