
how to plan a whole month of content (in 7 steps) I EP 158
From The Matt Gray Show by Matt Gray
May 21, 2026 · 22 min
About this episode
In this episode, Matt Gray shares a seven-step workflow for planning a month of content effectively.
Get my Content GPS Alignment Audit here: https://fos.now/vmXqfE Do you want my help systematizing your business? Go here: https://fos.now/utHxKr Get access to Poppy AI here and get a $25 discount on your membership: https://start.getpoppy.ai/mattgray Most people treat content ideas like a creativity problem. The real problem: the things that should be feeding your content, your sales calls, your analytics, your candid frustrations, have nowhere to go. In this video, I show you the exact workflow I use to run my profitable personal brand and the system we install for founders inside Founder OS when we build their content machine. You'll see the organic sources that generate ideas, the performance signal filter that shows you what to double down on, and the anchor piece strategy that creates months of content in batches. Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/UgIGtd Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/ZCZibX Want to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careers Connect with me…
People in this episode
Host: Matt Gray
Topics covered
- content planning
- personal branding
- business systematization
- content strategy
- entrepreneurship
Keywords
- content ideas
- systematizing business
- performance signal filter
- organic sources
- content machine
Mentioned in this episode
Organizations: Founder OS, Poppy AI
Products: Poppy AI
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