About this episode

Jack Say and Isaac Gibbons discuss their journey from TikTok creators to business owners with SmartAss toilet paper, emphasizing their data-driven approach and sustainable practices.

Jack Say and Isaac Gibbons turned COVID boredom into TikTok gold, then built SmartAss toilet paper from their viral comedy empire. Jack and Isaac reveal how they went from filming empty supermarket shelves during Melbourne's lockdown to creating a data-driven content machine with 15 success pillars. They break down their "orb" philosophy for protecting business partnerships, landing their product in every Coles store, and building authentic brands that audiences actually want to buy from.  The 15-pillar algorithm they use to predict viral content How they turned their first TikTok video into a sustainable business Why 85% of Australian toilet paper cuts down virgin trees (and how they're disrupting this) • The "orb" concept that protects their 20-year friendship in business Their data-driven approach to brand building and audience analysis • How they got into Coles just 6 weeks after launching Why they choose recycled, Australian-made over quick cash partnerships Join my exclusive Mentored+ community: https://mentored.com.au/become-a-member/ Subscribe to the Mentored newsletter here: https://mentored.com.au/newsletter See omnystudio.com/listener for privacy…

People in this episode

Host: Mark Bouris

Guests: Jack Say, Isaac Gibbons

Topics covered

• TikTok marketing
• business partnerships
• content creation
• sustainable products
• audience engagement
• viral content

Keywords

• TikTok
• viral content
• business strategy
• sustainability
• audience analysis
• partnerships
• SmartAss
• Coles

Mentioned in this episode

Organizations: Coles, SmartAss, Mentored.com.au

Products: toilet paper

Places: Melbourne

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