“Who the Hell Do I Think I Am?”: Melissa Ben-Ishay on Running Baked by Melissa While Doubting Herself
About this episode
Melissa Ben-Ishay shares her journey of building Baked by Melissa while grappling with self-doubt and imposter syndrome.
What happens 48 hours after you get fired? For Melissa Ben-Ishay, it was the beginning of Baked by Melissa. But this isn’t just a startup success story — it’s a conversation about rejection, imposter syndrome, and learning to own your voice. Melissa reveals to Maryam how she built a cupcake brand from her apartment, rode the subway making deliveries, and still didn’t believe she deserved to be CEO of the company that bears her name. She shares the pressure of being the face of a brand, the lo...
Topics covered
- startup success
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