About this episode

Erin Patten interviews Lydia Michael about brand love and the emotional connections consumers have with luxury brands.

Why does a $5,000 Gucci bag and a $500 bag hold your stuff the same way — but one feels like an extension of your identity and the other doesn't? That's brand love. And in this full-circle episode of The MetaBusiness Millennial, I'm sitting down with the woman who literally wrote the international bestselling book on it — Lydia Michael — who also happened to be the marketing strategist behind my very first clean beauty brand, DAO Detroit (DAO = Defy All Odds), back in 2017.   Years later, she's a #1 international bestseller, owner of Detroit-based Blended Collective, an adjunct professor across three continents, and a Board of Trustees member at the Detroit Symphony Orchestra. I'm building Ra Beauty, my second clean beauty brand — this time from a completely different place. So when she reached out a few weeks ago for a testimonial, I told her — let's do better than a testimonial. Come on the show.   What unfolded is part reunion, part masterclass, part love letter to the brands that built us.   We unpack The Eight Brand Love Stages — Lydia's framework featured in university programs worldwide and translated into Turkish and Vietnamese. We talk about why 90% of…

People in this episode

Host: Erin Patten

Guest: Lydia Michael

Mentioned in this episode

Organizations: DAO Detroit, Blended Collective, Detroit Symphony Orchestra, L'Oréal, Garnier Fructis, Louis Vuitton, Hermès, Chanel, Versace

Products: Gucci, Coca-Cola

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