EP36: Maxine Laceby, Co-Founder of Absolute Collagen, from stay-at-home mum to creating one of the UK's fastest-growing direct-to-consumer businesses.
About this episode
Maxine Laceby discusses her journey from stay-at-home mum to co-founding Absolute Collagen, a successful DTC brand, at the age of 50.
Maxine Laceby: Starting Absolute Collagen at 50 and building a £30m DTC Brand This week Jo sits down with Maxine Laceby, co-founder of Absolute Collagen, to discuss how she built a pioneering liquid collagen, direct-to-consumer brand in midlife. After 25 years as a stay-at-home mum, turning 50 and studying fine art led Maxine to a self-identity project, “Dare to Go Bare,” and a wellbeing journey that began with homemade bone broth and evolved into discovering collagen. In 2017 she launched Ab...
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