EP39: Vivien Wong, Co-Founder of Little Moons, the brand that's turned a niche product into a global obsession.

EP39: Vivien Wong, Co-Founder of Little Moons, the brand that's turned a niche product into a global obsession.

From The Midlife Entrepreneur by Jo Glynn-Smith

July 21, 2026 · 45 min

About this episode

Jo Glynn-Smith interviews Vivien Wong about the success of Little Moons and the challenges faced during a surge in demand.

This week Jo sits down with Vivien Wong, co-founder of Little Moons, to discuss how the brand introduced mochi ice cream to the UK in 2010, grew from restaurants into FMCG, and scaled after going viral on TikTok during the pandemic with user-generated “Tesco adventure” videos that drove immediate purchase. Vivien shares the operational strain of a sudden “hockey stick” demand surge—COVID hiring constraints, machinery limits, and supply shortages—plus lessons on maintaining quality, retailer r...

People in this episode

Host: Jo Glynn-Smith

Guest: Vivien Wong

Mentioned in this episode

Organizations: Little Moons

Products: mochi ice cream

Places: UK, Tesco

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