I Spent a Year Designing a Better Hunting Sock and I am Launching.a Huge Giveaway to Celebrate!
About this episode
Jay Nichol discusses the launch of his newly designed hunting sock and reflects on his guiding season.
Welcome back to the Mindful Hunter Podcast! In this episode, Jay gives a raw update from the middle of a wild spring bear guiding season — six bears down, two clients still in the field, and some honest reflection on wounding and misses that's worth hearing if you're planning a guided hunt. Then we get into the real reason this episode exists: the official launch of the Forged Base Series Socks. Jay breaks down exactly why he spent a year designing a backcountry hunting sock from scratch — and why, after nearly a decade of using merino-based socks, he came to the conclusion that merino fails in more ways than it succeeds. The three core problems: it doesn't evacuate moisture fast enough, it isn't durable enough for hard daily use, and it loses its shape within a couple of days of a backcountry hunt. He also calls out the lifetime warranty model used by most hunting sock companies, explaining why it's a business strategy built on the assumption that most customers are too lazy to actually claim it — and why he chose to put every dollar into the design instead. You'll get a full breakdown of the six-fabric construction — CoolMax, Reprieve XS cross-sectional polyester, a…
More episodes of The Mindful Hunter Podcast
- EP 315 - Hunting Smarter, Not Harder: 3 Important Lessons Learned My First Year of Outfitting
- EP 314 - North Arm Lynx: The Most Intuitive Knife I’ve Ever Used
- EP 313 - Wiser Ridge Warden – Finally a Tripod Head That Can Do Both
Explore listener stats, chart rankings, contacts and more on the The Mindful Hunter Podcast podcast page.