Creating the Intentional Edge with UNI Strength Coach Jeff Jones

Creating the Intentional Edge with UNI Strength Coach Jeff Jones

June 16, 2026 · 46 min · Season 1 · Episode 574

About this episode

Jeff Jones discusses his experience as a performance coach and the principles of his 10-Rep Framework for building mental toughness and leadership.

Jeff Jones is a performance coach with 20 years of collegiate experience at Arkansas State, Boise State, Auburn, and Appalachian State — including conference championships in the Sun Belt, SEC, and WAC, 11 bowl appearances, and a trip to the 2013 BCS National Championship Game. He is the author of The Intentional Edge and creator of the 10-Rep Framework, a system designed to build mental toughness, leadership, and elite culture through daily intentional reps. Download my FREE Coaching Beyon...

People in this episode

Host: DJ Hillier

Guest: Jeff Jones

Topics covered

Mentioned in this episode

Organizations: Arkansas State, Boise State, Auburn, Appalachian State, The Intentional Edge, 10-Rep Framework, Sun Belt, SEC, WAC

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