Introducing Your Newest Competitor – Google! | Why Real Estate Agents Must Adapt to AI, Search, and the Future of Consumer Behavior

Introducing Your Newest Competitor – Google! | Why Real Estate Agents Must Adapt to AI, Search, and the Future of Consumer Behavior

June 26, 2026 · 36 min · Season 8 · Episode 391

About this episode

David Greenspan discusses the impact of Google entering the real estate market and the necessity for agents to adapt to changing consumer behaviors.

Google is officially in real estate. And whether you like it or not, your clients are already using it. In this episode of The MindShare Podcast, David Greenspan shares a real-world experiment that started with a simple Google search and quickly turned into a much bigger conversation about the future of the real estate industry. What happens when Google can: find homesrecommend agentsexplain contractsanswer questionswalk consumers through the buying processAnd perhaps most importantly... What...

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