Inside AG1’s product expansion playbook (RERUN)
About this episode
CEO Kat Cole discusses AG1's product expansion and growth strategies with Modern Retail’s Melissa Daniels.
Nutrition and supplement company AG1 famously built a $600 million business off of a single SKU. Then, in 2025, the brand made major leaps by introducing new flavors and a sleep supplement. CEO Kat Cole speaks with Modern Retail’s Melissa Daniels about how the brand grew its next generation of products from its own scientific research, and how it’s looking to scale through retail beyond its DTC roots.
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