Episode 329 - Owned, Earned and Paid
About this episode
Esther and Melanie discuss the importance of using owned, earned, and paid marketing strategies in business.
Are you using all aspects of marketing in your business? Using a mixture of owned, earned and paid marketing (POEM) can make a real difference. In this episode, Esther and Melanie explain the different areas of marketing that fall into each of these categories. Grab a pen and paper and work out which group your platforms fall into and how to maximise their potential.
More episodes of The Monday Morning Marketing
- Episode 331 - Is AI Helping or Just Giving Us More Work
- Episode 328 - The Market isn't Saturated, you're just in the wrong part
- Episode 327 - Facebook Ads with Aggie Meroni
- Episode 326 - Easter Eggs
- Episode 325 - Overcoming Imposter Syndrome
- Episode 324 - Sustainable Marketing with Izy Boyd
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