Episode 329 - Owned, Earned and Paid
From The Monday Morning Marketing by Esther and Melanie
April 20, 2026 · 17 min
About this episode
Esther and Melanie discuss the importance of using owned, earned, and paid marketing strategies in business.
Are you using all aspects of marketing in your business? Using a mixture of owned, earned and paid marketing (POEM) can make a real difference. In this episode, Esther and Melanie explain the different areas of marketing that fall into each of these categories. Grab a pen and paper and work out which group your platforms fall into and how to maximise their potential.
People in this episode
Hosts: Esther, Melanie
Topics covered
- marketing
- owned media
- earned media
- paid media
- business strategy
Keywords
- marketing
- owned media
- earned media
- paid media
- business growth
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