Episode 336 - Advertainment with Dan Knowlton
From The Monday Morning Marketing by Esther and Melanie
June 8, 2026 · 31 min
About this episode
This episode features Dan Knowlton discussing the differences and values of edutainment and advertainment for businesses.
Edutainment and Advertainment. Is there any difference between them, and if so how? We hear from Daniel Knowlton in this week’s episode about the values of this strategy for small and large businesses alike. Just this last month, Knowlton Marketing released a public report that they put together called the 2026 Marketing Performance Report after speaking to 25 of the leading marketers from brands like Disney, Salesforce, BBC, and Channel 4. Might be worth a squidge.
People in this episode
Hosts: Esther, Melanie
Guest: Dan Knowlton
Topics covered
- advertainment
- edutainment
- marketing strategy
- business growth
- report analysis
Keywords
- advertainment
- edutainment
- marketing report
- business strategy
- Dan Knowlton
Mentioned in this episode
Organizations: Knowlton Marketing, Disney, Salesforce, BBC, Channel 4
Books & works: 2026 Marketing Performance Report
More episodes of The Monday Morning Marketing
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- Episode 334 - Diversifying Your Presence AKA Multiplexing · May 25, 2026 · 21 min
- Episode 333 - Has AI Killed Email Marketing with Ken Nedy · May 18, 2026 · 36 min
- Episode 332 - Nostalgia in Marketing · May 10, 2026 · 23 min
- Episode 331 - Is AI Helping or Just Giving Us More Work · May 4, 2026 · 31 min
- Episode 330 - Art of Sales with Nikki Rausch · April 26, 2026 · 36 min
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