About this episode

This episode discusses the importance of promoting podcast episodes beyond their release week, highlighting their evergreen nature as sales assets.

You recorded the episode, you sent an email, you maybe promoted it on Instagram a couple of times. Done. On to the next one. But that episode you just moved past? It's still a perfectly good sales asset sitting in your Google Drive doing nothing. For most podcasters, episodes aren't tied to a date or a news cycle. They're evergreen. And yet we treat them like they expire after release week. I took four months off the podcast and still converted leads from episodes that were six to eight month...

People in this episode

Host: Stacey Harris

Topics covered

• podcast promotion
• evergreen content
• sales assets
• marketing strategy
• lead conversion

Keywords

• podcast
• promotion
• evergreen
• sales
• marketing
• lead generation
• content strategy

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