Why Every Influencer Has a Lawyer on Speed Dial
About this episode
The episode discusses the legal implications of influencer marketing and the responsibilities of brands, influencers, and agencies.
Influencer marketing has exploded into a serious revenue stream, but legal awareness hasn't kept pace. Hosts Anirban Chowdhury and Rajesh N Naidu speak to Ishan Johri, Partner, Khaitan & Co, who breaks down who actually bears responsibility when a promotional post goes wrong: the brand, the influencer, or the agency in between. He explains why disclosing a free product matters just as much as disclosing a cash payment, why beauty and health content attracts the most legal complaints, and how SEBI is cracking down on unqualified finfluencers. From copyright grey zones to what a legal notice actually looks like, this is a masterclass in the risks creators overlook. See omnystudio.com/listener for privacy information.
More episodes of The Morning Brief
- Of Movements And Math
- The Future of Insurance in India | Sarbvir Singh of PB Fintech
- ET Deep Dive: The Pyramid Problem: Why AI Is Breaking Indian IT’s Winning Formula
- Smart Glasses, Blind Spots: How Meta's Wearables Are Watching You
- Who Pays For Ethanol?
- When Algorithms Push Harm, Who's Liable?
Explore listener stats, chart rankings, contacts and more on the The Morning Brief podcast page.