About this episode

Dawn LaFontaine shares her journey from a stay-at-home mom to building a successful cat toy business after a pivotal moment on Instagram.

In this episode, I sit down with Dawn LaFontaine, a student in my create a profitable online store course, a former stay-at-home mom who couldn’t get hired anywhere after 27 years out of the workforce and decided to build her own business selling cat toys instead. Dawn walks us through the painful years she spent trying to make her original cardboard cat house product work, the accidental Instagram moment that led her to the product that actually took off, and her wholesale outreach strategy that closes at 50% without ads. Enjoy the episode! What You’ll Learn How A Single Annoying […] The post 639: She Built A 6-Figure Cat Toy Business Because Someone Annoyed Her On IG With Dawn LaFontaine appeared first on MyWifeQuitHerJob.com .

People in this episode

Host: Steve Chou

Guest: Dawn LaFontaine

Topics covered

• entrepreneurship
• online business
• cat toys
• Instagram marketing
• wholesale strategy

Keywords

• cat toy business
• online store
• wholesale outreach
• Instagram
• entrepreneurship

Mentioned in this episode

Organizations: Instagram

More episodes of The My Wife Quit Her Job Podcast With Steve Chou

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• 638: The Ecom Strategies Worth Stealing from Sellers Summit 2026 · May 14, 2026 · 47 min

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