Goodbye Traffic, Hello Sales: The New Playbook for Local SEO Visibility

About this episode

The episode discusses strategies for building brand permanence in local markets amidst changing web attribution metrics.

Send us Fan Mail How do you build brand permanence in a local market when web attribution metrics are fading? This week, we dive into Part 2 of our post-Google I/O masterclass with Cindy Krum, Krystal Taing, and Greg Gifford. The panel shifts completely from macro trends to hands-on execution strategy. We explore why search traffic is splitting across social apps and niche forums, how businesses can produce narrative-driven video assets that anchor themselves in AI overviews, and the st...

People in this episode

Hosts: Greg Sterling, Mike Blumenthal, David Mihm

Guests: Cindy Krum, Krystal Taing, Greg Gifford

Topics covered

• local SEO
• brand permanence
• search traffic
• social apps
• narrative-driven video
• AI in marketing

Keywords

• local SEO
• brand permanence
• search traffic
• social media
• video marketing
• AI
• Google I/O

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