How Google’s Personal Intelligence is Quietly Revolutionizing Your Search Results

How Google’s Personal Intelligence is Quietly Revolutionizing Your Search Results

From The Near Memo by Greg Sterling, Mike Blumenthal & David Mihm

May 7, 2026 · 34 min · Season 4 · Episode 17

About this episode

The episode discusses how Google's AI personalization is affecting search results based on user data from Gmail, Photos, and Calendar.

Send us Fan Mail Is Google getting too personal? In this episode of the Near Memo, Greg Sterling and Mike Blumenthal are joined by Garrett Sussman (iPullRank) to discuss his provocative 12-month study on AI personalization. We dive deep into how Google’s "AI Mode" uses your Gmail, Photos, and Calendar to tailor results—and why "unopened emails" might be influencing what you see next. Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

People in this episode

Hosts: Greg Sterling, Mike Blumenthal

Guest: Garrett Sussman

Topics covered

  • AI personalization
  • Google search
  • email influence
  • digital marketing
  • user privacy

Keywords

  • Google
  • AI personalization
  • search results
  • Gmail
  • Photos
  • Calendar
  • digital marketing

Mentioned in this episode

Organizations: iPullRank, Google

Products: AI Mode, Gmail, Photos, Calendar

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