What Does I/O Mean for Marketers with Cindy Krum, Gregg Gifford & Krystal Tang - Part 1

About this episode

The episode discusses the strategic impacts of Google I/O and Google Marketing Live on user discovery and search applications.

Send us Fan Mail The rules of user discovery are undergoing a massive rewrite. This week, the Near Media roundtable features top search minds Cindy Krum, Krystal Taing, and Greg Gifford to analyze the long-term strategic impacts of Google I/O and Google Marketing Live. The panel maps out exactly how Google plans to transform its core search application into a fully transaction-based ecosystem that handles everything from discovering local venues to completing checkouts natively inside t...

People in this episode

Hosts: Greg Sterling, Mike Blumenthal, David Mihm

Guests: Cindy Krum, Gregg Gifford, Krystal Tang

Topics covered

• user discovery
• Google I/O
• Google Marketing Live
• search application
• transaction-based ecosystem
• local venues
• checkouts

Keywords

• user discovery
• Google I/O
• Google Marketing Live
• search application
• transaction-based ecosystem
• local venues
• checkouts

Mentioned in this episode

Organizations: Google

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