About this episode

Nate Halberstadt interviews Matt Oczkowski about the data strategies behind the Trump 2016 campaign and the Cambridge Analytica controversy.

Nate Halberstadt sits down with Matt Oczkowski to break down the real Trump 2016 data playbook and so-called Cambridge Analytica scandal. They talk psychographics, Facebook wars, targeting the "shy Trump voter," and how AI and first‑party data are rewriting campaigns and brands today. Inside stories from the campaign war room to consumer intel — no media spin, just receipts. Matt Oczkowski is Founder & CEO of HuMn Behavior and the former Head of Product at Cambridge Analytica. He was one of the data masterminds behind the Trump 2016 and 2020 campaigns. Matt is on X at: https://x.com/mattoczkowski Timestamps: 00:00 – From Walker 2016 to Cambridge Analytica 01:40 – How Matt Was Pulled Into Trump World 03:49 – The Original Cambridge Analytica Pitch 06:00 – Inside GOP Tech in the McCain–Obama Era 12:23 – Facebook, the Friends API, and the “Scandal” 15:54 – Big Five Personality and Psychographic Targeting 19:43 – Million-Variant Testing and the Shy Trump Voter 29:37 – From the Facebook Election to the Texting Election 32:36 – Inside Trump’s 2020 Election Night War Room 35:56 – From Trump Data Ops to Consumer Brands & What's Next at Helm ---------- Follow New Founding across…

Explore listener stats, chart rankings, contacts and more on the The New Founding Podcast podcast page.