About this episode

Ari discusses the realities of booking and touring with Ethan Berlin and Skully Kaplan from ROAM Artists.

This week on the New Music Business podcast, Ari sits down with Ethan Berlin and Skully Kaplan of ROAM Artists for an inside look at the realities of booking and touring in today’s music industry. They unpack how booking agencies build and manage their rosters, what it really takes to develop artists on the road, and how deals—from guarantees to ticket splits—actually come together. If you’re an artist planning your next tour or trying to understand the live side of the business, this episode gives a clear, candid breakdown of how it all works. https://www.instagram.com/roam.artists/ https://roamartists.com/ Chapters 05:03 – Intro & ROAM Agency Origin Story 08:26 – From Partnership to Global Agency 11:32 – Why Artists Need Different Agents by Region 14:59 – Breaking Into International Markets (Asia & Beyond) 19:52 – Why Artists Blow Up in Some Countries First 25:20 – Genre & Market Differences Worldwide 34:48 – The Real Cost of Touring Today 40:16 – How Artists Cut Costs on Tour 44:48 – How Artists Actually Make Money Touring 48:16 – Tour Deals & Promoter Strategy Explained 52:11 – Marketing Tours & Selling Tickets Edited and mixed by Ruben Zarate Music by…

People in this episode

Host: Ari Herstand

Guests: Ethan Berlin, Skully Kaplan

Topics covered

• booking agencies
• touring
• artist development
• live music business
• international markets
• cost of touring

Keywords

• booking
• touring
• artists
• live music
• international markets
• costs
• marketing

Mentioned in this episode

Organizations: ROAM Artists, ATC, Arrival Artists, Brassroots District

Books & works: How to Make It in the New Music Business

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