The Unauthorized AI Remix Became a Global Hit, How This Label Dealt With It

The Unauthorized AI Remix Became a Global Hit, How This Label Dealt With It

From The New Music Business with Ari Herstand by Ari's Take

June 17, 2026 · 53 min · Season 7 · Episode 14

About this episode

Ari Herstand interviews Adam Gross about the impact of unauthorized AI remixes in the music industry.

This week on the New Music Business podcast, Ari sits down with Adam Gross, the president of Ineffable Records. Adam founded Ineffable Records in 2019 and later became a co-owner of Ineffable Music Group, now Billboard’s top independent reggae label for six consecutive years. Ineffable works with artists such as Stick Figure, Collie Buddz, Protoje, The Elovaters, and O.A.R., and many more. In this episode, they discuss the recent unauthorized viral AI remixes of Stick Figure’s song “Angels Above Me.” At its peak, the unauthorized remix was #2 on the global Shazam charts and reached #1 on several different iTunes charts across Europe. They discuss the legal challenges of unauthorized AI remixes, the ethical considerations, and how the story led to a David Guetta x Alok version surfacing. Adam discusses the operational reality of dealing with this in real time, and how strategy to combat unauthorized AI remixes changes everyday. Follow Adam Gross: https://www.instagram.com/adam.g.r.o.s.s/ https://www.linkedin.com/in/adamgross2018/ Check out Stick Figure: https://stickfigure.com/ https://www.instagram.com/stickfiguremusic/ Chapters 05:07 Navigating Copyright in the Age of AI 10:03…

People in this episode

Host: Ari Herstand

Guest: Adam Gross

Topics covered

Mentioned in this episode

Organizations: Ineffable Records, Ineffable Music Group, Billboard, Stick Figure, Collie Buddz, Protoje, The Elovaters, O.A.R.

Books & works: Angels Above Me

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