The new FinOps problem isn't cloud bills

The new FinOps problem isn't cloud bills

May 12, 2026 · 28 min · Episode 1621

About this episode

The episode discusses the rapid evolution of FinOps in the AI era, highlighting the unpredictability of AI costs compared to traditional cloud workloads.

At Google Cloud Next 2026, Finout co-founder and CEO Roi Ravhon and Google Cloud FinOps lead Pathik Sharma discussed how FinOps is rapidly evolving for the AI era. Ravhon argued that while cloud FinOps had a decade to mature, AI economics are forcing the industry to adapt within a year. Unlike traditional cloud workloads, AI costs are unpredictable because token usage varies even for identical prompts, while advanced reasoning models consume significantly more tokens despite falling prices.

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