Apple at 50 — and the War to Break Its Grip

About this episode

The episode explores Apple's 50-year journey and the ongoing battles over its power in the tech industry.

Apple turns 50 this year—which is a good moment to ask how a scrappy computer company became one of the most influential forces in modern life. In Apple: The First 50 Years, David Pogue takes us inside the legends, the near-death moments, and the reinventions that built the Apple we know now. Then we flip to the pressure campaign trying to curb Apple’s power: iWar by Tim Higgins follows the escalating battles over the App Store—from Fortnite and Spotify to regulators and rival tech giants—revealing what’s really at stake when a platform becomes an empire. 🎁 Save 20% on a Next Big Idea Club membership when you used code PODCAST at⁠ ⁠nextbigideaclub.com⁠⁠ ✉️ Get big ideas in your inbox with our daily newsletter. Subscribe at⁠ ⁠bookoftheday.nextbigideaclub.com⁠⁠ Sponsored By: Homeserve — Go to ⁠homeserve.com/nbid⁠ to find the plan that’s right for you FODZYME. — Finally, you can enjoy your favorite foods without the pain. Go to ⁠icaneatagain.com/daily

People in this episode

Host: Next Big Idea Club

Guest: David Pogue

Topics covered

• Apple's history
• technology influence
• App Store battles
• corporate power
• media regulation

Keywords

• Apple
• David Pogue
• Tim Higgins
• App Store
• technology
• corporate power
• media regulation

Sponsors

Homeserve, FODZYME

Mentioned in this episode

Organizations: Apple, Fortnite, Spotify

Products: FODZYME

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