Pete Ohs' 2026 Distribution Experiment #2: Erupcja (and Releasing an Indie Starring Charli XCX)
About this episode
GG Hawkins and Pete Ohs discuss the release of the indie film Erupcja and the lessons learned from its distribution process.
GG Hawkins continues No Film School’s 2026 distribution experiment with filmmaker Pete Ohs, focusing on the release of Erupcja, his Warsaw-shot microbudget feature starring Charli XCX, Lena Góra, Will Madden, and Jeremy O. Harris. Pete breaks down how the movie was made, how its TIFF premiere led to a deal with One Two Special, and what he learned from theatrical touring, Q&As, VOD timing, marketing assets, fan edits, and the emotional sustainability of releasing independent films. In this episode, No Film School's GG Hawkins and guest Pete Ohs discuss... Making Erupcja in Warsaw, Poland, with Charli XCX and a small, experimental production model How SAG’s Global Rule One affected the budget of an international indie production Premiering at TIFF and navigating sales conversations with CAA and multiple distributors Why Pete chose One Two Special based on alignment, communication, and “vibes” Building a release around Q&As, theatrical events, and in-person audience engagement Creating playful marketing assets, including a zine, a voicemail phone line, and fan-edit materials Releasing trailer stems and encouraging remix culture around the film How theatrical box office…
People in this episode
Host: GG Hawkins
Guest: Pete Ohs
Topics covered
- independent film distribution
- filmmaking process
- marketing strategies
- audience engagement
- regional filmmaking
- theatrical release
Keywords
- Erupcja
- Charli XCX
- indie film
- film marketing
- theatrical release
- audience engagement
- SAG Global Rule One
- TIFF premiere
Mentioned in this episode
Organizations: One Two Special, CAA
Places: Warsaw, Poland
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