About this episode

Jennie Love interviews Scott Shepherd about wholesale flower sales and the intricacies of the flower industry.

We don't typically dive into business topics on this podcast as I like to keep the focus on regenerative growing practices. But today we're going to go off theme a bit for a special guest. Many of you already know Scott Shepherd, the host of The Flower Podcast . Scott has such a unique position in our industry. He studied horticulture under the likes of Dr. Allan Armitage . His day job in the three decades since has been working in sales at wholesale houses, first in Georgia and now in Tennessee. In that role, he's touched every facet of the global import market. He's also had a long-standing side hustle as a grower of specialty stems like hellebores. And as a podcaster, he's had many in-depth discussions with both florists and flower farmers. Scott recently interviewed me about regenerative farming for his own podcast. At the end of that chat, I asked him if I could switch seats with him, so to speak, and ask him so long burning questions I had about selling flowers through a traditional wholesaler. I don't know about you, but it's always felt a bit mysterious. Exactly how does one go about approaching a big wholesaler? What quantities do you need to bring to the table? What…

People in this episode

Host: Jennie Love

Guest: Scott Shepherd

Topics covered

• wholesale flower sales
• regenerative growing practices
• horticulture
• flower industry
• sales strategies

Keywords

• wholesale
• flowers
• sales
• horticulture
• regenerative farming

Mentioned in this episode

Organizations: The Flower Podcast

More episodes of The No-Till Flowers Podcast

• Episode 48: The Power of Photoperiod for Better Flower Production with Dr. Alicain Carlson · January 21, 2026 · 1h 20m
• Episode 47: The Power of Cover Crop Mixes with Keith Berns of Green Cover Seed · December 28, 2025 · 1h 23m
• Episode 46: Overwintering Dahlias in the Ground, Zones 5 and Warmer · December 3, 2025 · 33 min
• 10 Late Season Flower Crops for November Sales with Dave Dowling · March 3, 2025 · 1h 0m
• How Farmers Can Improve Plant Health with Endophytic Microbes: A Conversation with Dr. James White · February 4, 2025 · 1h 21m
• Regenerative Flower Farming with Jennie Love: A Replay from The Flower Podcast · January 21, 2025 · 1h 12m

Explore listener stats, chart rankings, contacts and more on the The No-Till Flowers Podcast podcast page.