Building Trust in Real Estate: Marcelina Ontiveros on Investors, Data & Relationships

Building Trust in Real Estate: Marcelina Ontiveros on Investors, Data & Relationships

July 7, 2026 · 29 min

About this episode

Marcelina Ontiveros discusses building a trust-based real estate business and making data-driven investment decisions.

How do you build a real estate business rooted in trust while helping investors make smart, data-driven decisions? On this episode of The Nova Show: Real Estate Records, Danna Castro sits down with Utah real estate professional Marcelina Ontiveros to discuss her journey from loving homes and design to becoming a trusted advisor for seasoned real estate investors. Marcelina shares how strong relationships, transparency, and a deep understanding of the market have shaped her business and helped her earn repeat clients. She also dives into what makes a great investment opportunity, why location is everything, and the importance of knowing your market inside and out. Whether you're an agent looking to grow your business, an investor searching for your next opportunity, or someone interested in real estate, this episode is filled with practical insights you can apply right away.

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