About this episode

Wendy Brookhouse and Kelsey MacAulay discuss the importance of understanding business valuation and the steps owners can take to prepare for a sale.

For two out of three business owners, selling the company will be the largest financial transaction of their lives. Yet most have never had it valued, and many don't know where to begin. In this episode, Wendy Brookhouse and Kelsey MacAulay dig into the number 66, why business value belongs right alongside revenue and profit as a metric worth tracking, and the practical first steps owners can take, often years ahead of a sale, to understand what their business is worth and build it into something worth transitioning. In This Episode Why business value deserves a seat next to revenue and profit as a number to track every year What the "66%" and "less than 40%" figures reveal about how few owners actually know their number How to get a baseline read on your business's worth when a sale is still 5 to 10 years out Which levers can lift both your profit and your multiple, and why that combination changes the sale price so dramatically Who belongs on your exit team, and why a transaction specialist is not the same as your generalist lawyer Why waiting until you're tired weakens both your energy and your bargaining position Featured Quote "The person buying your business generally wants…

People in this episode

Host: Wendy Brookhouse

Guest: Kelsey MacAulay

Topics covered

• business valuation
• entrepreneurship
• exit strategy
• financial planning
• business metrics

Keywords

• business worth
• selling a business
• financial transaction
• profit
• revenue
• exit team
• cash flow

Mentioned in this episode

Organizations: Black Star Wealth

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