SaaStr 852: The Agents #003, Our Agent Now Runs Campaigns on Weekends, Plus Why We Pay More for Salesforce Than Ever Before

About this episode

The episode discusses the implications of AI in marketing, rising Salesforce costs, and current challenges in SaaS hiring.

SaaStr 852: The Agents #003, Our Agent Now Runs Campaigns on Weekends, Plus Why We Pay More for Salesforce Than Ever Before Here's the updated version: This week on The Agents, SaaStr CEO & Founder Jason Lemkin and SaaStr CAIO Amelia Le Rutte dig into what it actually looks like when your AI VP of Marketing starts running campaigns on its own, segmenting lists, writing copy, and asking if you've done the work yet. They also get into why SaaStr's Salesforce bill went up 80% after cutting seats by 60%, and why that's actually a good deal. Plus: Amelia vibed a fix to a critical Marketo unsubscribe bug in under an hour that Marketo couldn't solve in 10 days, how headless Salesforce is already running inside their stack, and what an n=1 AI parking pass app reveals about the future of event ops. They also cover the Red Point report showing 54% of CIOs are consolidating vendors, and which categories are getting cut first, plus the hardest hiring problem in SaaS right now: finding the operator who can actually build and run your agents.

People in this episode

Host: Jason Lemkin

Guest: Amelia Le Rutte

Topics covered

• AI in marketing
• Salesforce pricing
• vendor consolidation
• SaaS hiring challenges
• event operations

Keywords

• AI VP of Marketing
• Salesforce bill increase
• vendor consolidation
• SaaS hiring
• Marketo bug fix

Mentioned in this episode

Organizations: Salesforce, Marketo, Red Point, SaaStr

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