The Psychology of Sales: How to Close More Deals (Without Feeling Sales-y) with David Priemer
About this episode
David Priemer discusses the psychology of sales and how to approach conversations with empathy and clarity.
Jay sits down with research scientist-turned-entrepreneur David Priemer to do a deep dive into the proven science and psychology of sales. In this conversation, David shares how curiosity - not charisma - became his competitive advantage, and the foundation of his newest business, Cerebral Selling. He breaks down the psychology behind buying decisions and explains why the best sales conversations don’t start with your product. They start with the problem. You’ll hear how David used The ONE Thing to host high-impact executive dinners at Salesforce, turning simple focus questions into powerful masterminds that drove real results. He also unpacks his “PITCH” framework - the storytelling structure behind infomercials - and shows how it applies to premium products, leadership, and everyday conversations. Whether you carry a sales title or not, you are in the business of influence. This episode will help you approach it with more empathy, clarity, and intention. Challenge of the Week: Before your next important conversation, pause and ask yourself: What does this person truly value? Shape your message around that—and see what changes. *** To learn more, and for the complete show notes…
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