
164 | The Missing Piece In Your Branding with Jan Touchberry
From The Organized Coach - Productivity, Business Systems, Time Management, ADHD, Routines, Life Coach, Entrepreneur by Tracy Hoth | Certified Life Coach, Professional Organizer, Systems Specialist
April 14, 2026 · 35 min
About this episode
In this episode, Tracy Hoth and Jan Touchberry discuss the true meaning of branding for coaches and how to effectively communicate one's personal brand.
All links mentioned in the post can be found here: https://simplysquaredaway.com/164 Your brand is not your logo. It is how people feel when they experience you. Most coaches think branding means colors, fonts, and maybe finally choosing a logo they do not hate. But what if your brand is actually the story your life is telling every time you show up online or in a conversation? In this episode, I am talking with Jan Touchberry about what branding really means and why so many coaches feel stuck or unsure about whether they are “doing it right.” We unpack what to focus on when you are just starting and what shifts when you are ready for the next level of your business. If you have ever wondered whether your brand reflects who you truly are or if you should redo everything again this year, this conversation will give you clarity and relief. Jan shares a simple framework that makes branding feel doable instead of overwhelming. And honestly, it might change how you think about your business entirely. Here is what we cover together: What you will learn in this episode: Why your brand is not your logo or colors The real definition of a personal brand and why everyone already has one How…
People in this episode
Host: Tracy Hoth
Guest: Jan Touchberry
Topics covered
- branding
- personal brand
- coaching
- business growth
- marketing
Keywords
- branding
- personal brand
- coaching
- business identity
- marketing strategies
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