Orvis' Return to Roots, with Simon Perkins
From The Orvis Fly-Fishing Podcast by Tom Rosenbauer, The Orvis Company
April 20, 2026 · 45 min
About this episode
Simon Perkins discusses the recent changes at The Orvis Company and the focus on its core values.
My guest this week is Simon Perkins [1:11], president of The Orvis Company and a third-generation family member to run the company. You may have heard about some major changes in Orvis' business over the past couple years, and Simon relates both his emotional struggle with restructuring the company and also his optimism about a laser focus on Orvis' core values: Fly fishing, upland hunting, and protection of our natural resources. Why there will be a greater emphasis on independent fly shops. And also the greatly streamlined Orvis apparel offering and how that affected which Orvis retail stores remained open.
People in this episode
Host: Tom Rosenbauer
Guest: Simon Perkins
Topics covered
- business restructuring
- core values
- fly fishing
- upland hunting
- natural resources
- retail strategy
Keywords
- Orvis
- fly fishing
- upland hunting
- business changes
- retail stores
- natural resources
- Simon Perkins
Mentioned in this episode
Organizations: The Orvis Company, Orvis
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