Jim Oostdyk on the Adventure of Business, Family, and History

Jim Oostdyk on the Adventure of Business, Family, and History

June 4, 2026 · 52 min · Episode 301

About this episode

Scott Brady interviews Jim Oostdyk about his journey in the four-wheel-drive industry and his experiences with adventure travel.

Overland Journal Podcast host Scott Brady interviews Jim Oostdyk, founder and president of OK4WD, discussing his nearly 47 years in the four-wheel-drive industry. Jim shares the origins of OK4WD, which began in 1979 after he rebuilt his rolled Jeep, growing from a small garage to one of the country's most respected off-road shops. The episode covers the company's evolution, including demonstrating capability to customers, importing overseas products, and moving into product design and manufacturing with his son Rin and long-tenured staff. Jim also discusses mission and adventure travel with his children in Ghana, Haiti, and South Africa, his interest in the Edison "Vagabonds," partnerships with Mountain State Overland, and support for accessible off-roading. He concludes with valuable advice on perseverance, humility, and surrounding yourself with great people. Website | Instagram | YouTube | Facebook | TikTok ARB Launches Their New Experiences Series New to Overland Journal and want to grab a subscription! Visit Overland Journal and enter code: overlandpodcast at checkout for 20% off. We thank you for being a subscriber. Tune in Apple Podcasts | Spotify | YouTube

People in this episode

Host: Scott Brady

Guest: Jim Oostdyk

Topics covered

Keywords

Sponsors

Overland Journal

Mentioned in this episode

Organizations: OK4WD, Mountain State Overland

Books & works: Edison "Vagabonds"

Places: Ghana, Haiti, South Africa

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