Paceline Podcast 460
From The Paceline Cycling Podcast by The Cycling Independent
April 2, 2026 · 56 min
About this episode
Lori and Patrick interview Joel Sehloff about his journey in the bike industry.
This week, Lori and Patrick talk with Joel Sehloff, the West Coast head of OE sales for Factor Bicycles. He tells the story of his path through the bike industry, beginning with shop grom in Wisconsin, his time at Rotor USA, where he met Lori and on to his time with Factor.
People in this episode
Hosts: Lori, Patrick
Guest: Joel Sehloff
Topics covered
- cycling industry
- bicycles
- sales
- personal journey
- interviews
Keywords
- cycling
- Factor Bicycles
- Rotor USA
- Joel Sehloff
- Wisconsin
- bike industry
- sales
Mentioned in this episode
Organizations: Factor Bicycles, Rotor USA
Places: Wisconsin
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