The money tunnel

The money tunnel

From The Panel by Justin Jackson, Brian Casel, Jordan Gal

March 14, 2026 · 56 min · Episode 37

About this episode

The episode discusses opportunity costs in business, the influence of AI on marketing, and the choice between custom tools and SaaS solutions.

Brian, Justin, and Jordan talk about the opportunity costs in business decision-making, the impact of AI on marketing channels and strategies, and building custom internal tools with AI versus SaaS solutions. Timestamps: (00:44) - Brian takes the lead (02:17) - Opportunity costs (17:29) - What is Brian's opportunity on Twitter? (21:41) - Figuring out what Builder Methods is and who it's for (24:53) - Should Brian hire someone to help achieve his goal? (28:47) - How is AI killing Saas (39:54) - People will want their own agent to use the softare, not a company's AI (51:07) - Jordan's CRM experiment YOU ARE THE PANEL – send us your thoughts 🗣️ 🎤 Send us an audio or video message 📧 Email us: panelpodcastshow@gmail.com 📺 Leave a comment on YouTube 🦋 Reply on Bluesky Links: Builder Methods Pro Brian's YouTube

People in this episode

Hosts: Brian, Justin, Jordan

Topics covered

  • opportunity costs
  • AI in marketing
  • custom tools vs SaaS
  • business decision-making
  • CRM experiments

Keywords

  • opportunity costs
  • AI
  • marketing strategies
  • custom tools
  • SaaS
  • business decisions
  • CRM

Mentioned in this episode

Organizations: Builder Methods, Twitter, SaaS, AI, YouTube, Bluesky

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