
The money tunnel
From The Panel by Justin Jackson, Brian Casel, Jordan Gal
March 14, 2026 · 56 min · Episode 37
About this episode
The episode discusses opportunity costs in business, the influence of AI on marketing, and the choice between custom tools and SaaS solutions.
Brian, Justin, and Jordan talk about the opportunity costs in business decision-making, the impact of AI on marketing channels and strategies, and building custom internal tools with AI versus SaaS solutions. Timestamps: (00:44) - Brian takes the lead (02:17) - Opportunity costs (17:29) - What is Brian's opportunity on Twitter? (21:41) - Figuring out what Builder Methods is and who it's for (24:53) - Should Brian hire someone to help achieve his goal? (28:47) - How is AI killing Saas (39:54) - People will want their own agent to use the softare, not a company's AI (51:07) - Jordan's CRM experiment YOU ARE THE PANEL – send us your thoughts 🗣️ 🎤 Send us an audio or video message 📧 Email us: panelpodcastshow@gmail.com 📺 Leave a comment on YouTube 🦋 Reply on Bluesky Links: Builder Methods Pro Brian's YouTube
People in this episode
Hosts: Brian, Justin, Jordan
Topics covered
- opportunity costs
- AI in marketing
- custom tools vs SaaS
- business decision-making
- CRM experiments
Keywords
- opportunity costs
- AI
- marketing strategies
- custom tools
- SaaS
- business decisions
- CRM
Mentioned in this episode
Organizations: Builder Methods, Twitter, SaaS, AI, YouTube, Bluesky
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