The Secret to Merchant Stickiness? Rewards Instead of Rate Cuts with Guest Tuzo Rewards | PEP108

About this episode

The episode discusses how merchant rewards can enhance customer loyalty in payment processing instead of relying solely on price cuts.

Payment processing often feels like a tax and when every ISO sells the same terminals, the same funding speed, and the same basic promises, the only lever left is price. That is how the industry ends up in a race to the bottom, with merchants switching for a few basis points because they have no real reason to stay. Christopher Dryden, Esq., talks with Tuzo Rewards, Global Legal friends Jeff & Hersh Moskowitz, about a different approach: merchant rewards that are earned on gross processin...

People in this episode

Host: Christopher Dryden, Esq.

Guests: Jeff Moskowitz, Hersh Moskowitz

Topics covered

• merchant rewards
• payment processing
• ISO competition
• business strategy
• customer retention

Keywords

• merchant stickiness
• payment processing
• rewards
• rate cuts
• customer loyalty

Mentioned in this episode

Organizations: Tuzo Rewards, Global Legal Law Firm

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