The Changing Gold Market
From The Personal Wealth Coach by Jacob A. McClure, CIMA®, of The Personal Wealth Coach, an Independent Fiduciary Investment Advisory Firm | Fee-Only
May 30, 2026 · 49 min · Season 26 · Episode 43
About this episode
Jake McClure explores the modern gold market and challenges long-held assumptions about gold as a safe haven asset.
Gold has a reputation as the ultimate safe haven, the asset you run to when everything else starts to fall apart. But what if that story doesn’t quite hold up anymore? In this episode, Jake McClure takes a deep dive into the modern gold market and turns a few long‑held assumptions on their head. He walks through how gold moved from the backbone of global currency to something shaped largely by central banks, cultural demand, and investor sentiment. Along the way, he explores how countries like India and China now drive the majority of demand, why gold often falls during economic stress instead of rising, and what history really shows about its role in times of crisis. From the collapse of the gold standard to the surprising economics behind disasters, inflation, and even asteroid mining, this conversation connects centuries of monetary history to the way markets actually behave today. It raises a simple but uncomfortable question. If gold is supposed to protect you when things go wrong, why does it so often do the opposite? If you have ever wondered whether gold is truly a hedge, a store of value, or just a story we keep retelling, this episode is worth your time. This episode…
People in this episode
Host: Jake McClure
Topics covered
- gold market
- economic stress
- investor sentiment
- central banks
- monetary history
Keywords
- gold
- safe haven
- economic stress
- investor sentiment
- central banks
- monetary history
- gold standard
Mentioned in this episode
Places: India, China
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