About this episode

In this episode, Jessica L. Fisher interviews Clayton Payne to explore the inner workings of the pet industry and how marketing influences consumer perceptions.

What really happens behind the scenes of the pet industry? In this episode, I sit down with Clayton Payne of Pet Business Disruptors , who has spent more than 30 years working inside the pet industry in both the U.S. and the U.K. Together we pull back the curtain on how the industry actually operates—from marketing claims and labeling tricks to the signals consumers think matter but often don’t. We talk about how pet products are positioned, how brands communicate value, and some of the subtle ways marketing shapes what pet parents believe they’re buying. If you’ve ever looked at a label or claim and wondered what it really means, this conversation will help you think about the pet industry in a whole new way. Send us Fan Mail 🐶 🐱 Nutrition & Holistic Health Consults: https://www.wildwellnesspet.com/collections/consultations 🐶 Get to the root cause with the Wild Wellness Bioenergetics at-home testing kit: https://www.wildwellnesspet.com/products/bioenergetic-sensitivity-testing-for-dogs-full-scan-wild-wellness-powered-by-pet-medella 💛 Follow The Pet Parenting Reset on Instagram https://www.instagram.com/thepetparentingreset/ 🤍 Follow Wild Wellness Pet on Instagram…

People in this episode

Host: Jessica L. Fisher

Guest: Clayton Payne

Topics covered

• pet industry
• marketing
• consumer behavior
• pet products
• labeling
• value communication

Keywords

• pet industry
• marketing claims
• labeling tricks
• consumer signals
• pet products
• brand communication

Mentioned in this episode

Organizations: Pet Business Disruptors, Wild Wellness Pet

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