Seymour Ferreira discusses his extensive career in the liquor industry and his latest venture in brand development.
Seymour has has a long career in liquor and has been a global CEO multiple times, adding millions of cases and value to every firm he worked at, from the Philippines to Singapore, to Amsterdam, and from Allied-Domecq to Maxxium to Amber Beverage, and many more besides. Seymour was my client for years, starting at Maxxium, and we developed a friendship that's seen us collaborate on many projects since. His newest venture, Chimera brand development in the UK, is less than two years ...