Rethinking Value in Photography (with Tony Powell): Pricing, Licensing & Building a Profitable Business

Rethinking Value in Photography (with Tony Powell): Pricing, Licensing & Building a Profitable Business

May 1, 2026 · 23 min

About this episode

Grace Costa interviews Tony Powell about his photography career and insights on pricing and building a sustainable business.

In this episode of The Photo Diaries Podcast, Grace sits down with Washington DC–based commercial photographer Tony Powell at WPPI in Las Vegas USA. Tony shares his journey from photographing his own dance company to building a highly successful photography career working with magazines, corporate clients, and even celebrities. This conversation dives deep into what many photographers struggle with pricing, perceived value, and building a sustainable business and reveals what’s ac...

People in this episode

Host: Grace Costa

Guest: Tony Powell

Topics covered

Keywords

Mentioned in this episode

Organizations: WPPI

Places: Washington DC, Las Vegas

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