S4E14: Selling Local – Start With One
From The Pin Tool Podcast | Pottery | Ceramics | Small Business by Alford Wayman
October 20, 2025 · 38 min · Episode 65
About this episode
This episode discusses the importance of starting small and building local connections in selling pottery.
S4E14: Selling Local – Start With OneIn this episode of The Pin Tool Podcast, we talk about what it means to sell local—starting small, starting close, and starting with just one customer, one connection, one sale. I share three approaches that have worked at Creek Road Pottery: joining or starting a local art trail with other businesses, doing custom work by choosing the right people to make for, and setting up shop like a yard sale—on your own terms, right where you are. It’s not always about scaling up. Sometimes the strongest foundation for your pottery business is built from personal connections, steady relationships, and local support. Whether you're building a trail, serving one household, or putting your work out on the table for passersby, this episode is about making it real, simple, and direct.The Pottery Dailies:https://creekroadpottery.com/the-pottery-dailies/The Creek Road Pottery LLC Blog:https://creekroadpottery.com/blog/ Honduran Fair Trade Coffee – BeautiFallPotteryThese ethically sourced beans come directly from small family farms in Honduras. Every bag supports local communities by helping families pay for healthcare and essential needs. Grown with care and…
People in this episode
Host: Alford Wayman
Topics covered
- selling local
- small business
- pottery
- community connections
- art trails
Keywords
- selling local
- pottery business
- art trail
- custom work
- local support
Mentioned in this episode
Organizations: Creek Road Pottery, BeautiFallPottery
Places: Honduras
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